Richard N. Rhodes
While think | RNR is really about you, the client, you still want to be comfortable with your strategic partners. At RNR, we are business and communication strategists, designers, programmers, academics, consultants, community activists, concerned citizens and more. We have a proven track record of producing successful solutions across a wide variety of public, private and nonprofit sectors. Our collective expertise, creativity and commitment to excellence are what differentiate our solutions in the marketplace.
Richard is the chief executive and chief creative officer of RNR Creative Enterprises with more than a decade and a half of experience providing solutions for various business sectors as well as the community. During this span he has fostered professional relationships with some of today’s leading experts, consultants, organizations and business leaders and collaborates with them and others to offer a comprehensive approach to offering solutions.
In 2006, Richard established the RNR Design Group, a communications design studio. As owner, creative director and lead designer, Richard tackled complex projects, including business-to-business and business-to-consumer marketing and advertising campaigns. Fortune 500 clients he has worked with include AT&T, Wells Fargo and the Regional Transportation District, to name a few. He also has handled tactical communication campaigns for numerous public affairs issues.
For RNR | Branding Solutions, Richard’s knowledge and expertise is the platform for the development and delivery of branding, marketing and advertising services to small and large corporations as well as for nonprofit organizations.
I believe in a culture of thinkers who do. As such, I surround myself with like-minded individuals who seek to learn from one another and explore ways to create new solutions through cross-pollination. These are people I know I can reach out to from time-to-time and bounce around ideas, and they know they can do the same. This includes current and former clients, past professors, individuals or organizations I’ve worked with in one capacity or another.
To Our Clients
Over the years, the symbiotic relationship within our culture has allowed us to amass a lot of knowledge about a lot of subjects. Fueled by Design Thinking, this often leads us to go beyond the outlined scope of a project and identify additional areas of focus that would benefit our clients. This might be new markets they should explore, it might be an additional audience they could reach, it might be an expansion of offerings or an innovative way to frame their current ones, or it might be a completely different approach to solve the problem on which they are focused.
To Our Network
think | RNR is more than just an external call to action. It is also a mantra to provide exposure and opportunity through the sharing of knowledge and ideas internally. Through years of working with a great network of thinkers with proven track records, we’ve often found opportunities to help one of our partners solve an issue simply by connecting them with another of our partners. We are each known for our specific expertise, but we seek out ways to learn from one another and explore new solutions through cross-pollination. We’re always on the lookout for like-minded individuals, companies or organizations. If you feel you align with our core values and approach, we’d love to hear from you.
We’ve built our brand around the fact that, well, we’re really good at building brands. Creating them, refining them, reinventing and nurturing them. We leverage the unique thinking and knowledge of our business and communications strategists, writers, designers, developers and programmers to produce content across the whole media spectrum from traditional broadcast, print, collateral and direct mail to new media including web, email, social media, apps and mobile products. Our business expertise, creativity and commitment to excellence differentiate our clients in their marketplace. Our use of Design Thinking helps us create narratives that inform, instruct and persuade on behalf of our clients.
Thinking for results
What kind of thinking leads to breakthrough ideas? At RNR, we use a process of illumination—making things clear; connecting the dots. For us it’s about getting the big picture, the complete story. think | RNR is this paradigm at work. It is an evolutionary process that illuminates the collaborative nature of the journey that leads to an original, effective solution. think | RNR is a state of mind.
think | RNR is a catalyst for change. It works by elevating our clients’ ideas and generating value through targeted partnerships that bring the added knowledge they need to solve their particular problem. At RNR we’ve built our reputation by asking the deep and tough questions to get to the essence, or the “why,” for individuals, businesses, organizations, products, processes and brands.
We don’t make excuses. We Make It Happen. You don’t survive in today’s climate by niceties and charm alone. At the end of the day you must produce results, create value and actually solve problems—often all three simultaneously.
This means you can’t drop the ball. You must remain accountable for the promises and expectations of those for whom you work and with whom you collaborate. This is how we’ve continued to thrive. We continuously go over and above to find each client’s perfect solution, minding all of the details and delivering on time, every time. There are no such things as excuses; only solutions.
Strategy is everything
Ideas are Crucial. Strategy is Important. Execution is Everything.
It’s one thing to come up with an amazing idea. The trick is persuading an audience to believe in your idea just as much as you do. For truly unique thinking, this may simply take the courage to take that first step, and to stand by your idea with confidence and conviction, knowing you might not nail it the first time, but with some adjustments along the way you will ultimately succeed. More importantly we recognize that the strategy behind an idea is extremely important, and it is highly critical how that strategy is implemented. We believe firmly in showing, not telling.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.