DPS PSPI Case Study
DPS PSPI CASE STUDY
“Get Your ED On!” campaign for Denver Public Schools’ (DPS) Parent Student Portal Initiative (PSPI)
Introduce DPS’s new online Parent/Student Portal to a vast array of stakeholders as well as Develop comprehensive/targeted messaging materials and outreach opportunities that reinforce the need for these stakeholders and audiences to utilize the enhanced PSPI program.
What we created had to become a movement from the start. We knew instinctively that people were not going to be excited about another website. We sought to turn this challenge into an opportunity for people to “Get Their ED On”.
Strategic Communications & Planning
We developed a comprehensive plan that covered all stakeholder audiences including parents, students, teachers, administrators and community leaders.
We ensured consistent messaging and established a branded identity, image and system that met the requirements of all of the projects needs.
Partnerships and Co-branding
Networks can reap big results in the form of broad community support, partnerships, fresh ideas and resources. We helped identified local, professional organizations and government agencies that would be willing to support the collaborative.
Public Outreach/Grassroots Advocacy
To create excitement and build awareness around the portal, we helped organized several informational events and sessions to engage and educate stakeholder audiences.