As web and mobile technology becomes increasingly easier to use, it becomes that much harder to know how to use it well. Do you need custom programming, or will an existing platform work? What shopping cart is right? Do you even need a shopping cart? To strike the perfect balance for each client, I start by thinking strategically about their needs. This lets me leverage my know-how in technology and programming to choose the right platform and digital tools, which I then skin with elegant design. The results are savvy solutions that people find intriguing, engaging and easy to use.