Collaboration is Key

Throughout my career as a creative professional I’ve come to realize how important synergy through collaboration has been to the design process. It’s critical from the inception to understand the goal and purpose of design intent in order to create effective communications materials.

Having a clear understanding of the design intent ultimately yields design(s) that differentiates a product, service or company from their competition.

Furthermore it’s during the collaborative process that often leads to new ideas or opportunities and it’s in this space that I most appreciate the design process and producing quality results for my clients.