RNR | Branding & Strategic Solutions

Our Process

Our Process

How We Work

Design Thinking requires that we identify and manage teams that can bring your ideas to life. Our skilled professionals use the following process to design effective and unique solutions. We hope you find it useful, too:

Step One: Define the opportunity

Decide what issue you are trying to resolve. Agree on who the audience is. Prioritize this project in terms of urgency. Determine what will make this project successful. Establish a glossary of terms.

Step Two: Research

Review the history of the issue; remember any existing obstacles. Collect examples of other attempts to solve the same issue. Note the project supporters, investors, and critics. Talk to your end-users, that brings you the most fruitful ideas for later design. Take into account thought leaders’ opinions.

Step Three: Ideation

Identify the needs and motivations of your end-users. Generate as many ideas as possible to serve these identified needs. Log your brainstorming session. Do not judge or debate ideas. During brainstorming, have one conversation at a time.

Step Four: Prototype

Combine, expand and refine ideas. Create multiple drafts. Seek feedback from a diverse group of people, include your end users. Present a selection of ideas to the client. Reserve judgment and maintain neutrality.

Step Five: Objectives

Review the objective. Set aside emotion and ownership of ideas. Avoid consensus thinking. Remember: the most practical solution isn’t always the best. Select the powerful ideas.

Step Six: Execute

Make task descriptions. Plan tasks. Determine resources. Assign tasks. Execute. Deliver to client.

Step Seven: Learn

Gather feedback from the consumer. Determine if the solution met its goals. Discuss what could be improved. Measure success; collect data. Document.

What this means for start-ups/individuals

We offer start-ups and individuals guidance for getting from A to B when they’re not entirely sure what B even is. You have only have one opportunity to make a good first impression. Let us help you establish a strong start for your business or concept.

What this means for business

Whether you need a standalone project or direction and support for a complete campaign and/or program, RNR can meet the needs of your marketing, communications or business-development departments.

What this means for organizations

We offer nonprofits and associations guidance and support for an array of initiatives. Let us help you make the most of your limited budget and resources.

What this means for public affairs campaigns

When people and organizations want to inform neighborhoods and larger communities about specific issues, RNR can craft persuasive messages for the right audiences.