Our Thinking
Thinking that generates opportunity
We’ve built our brand around the fact that, well, we’re really good at building brands. Creating them, refining them, reinventing and nurturing them.
We leverage the unique thinking and knowledge of our business and communications strategists, writers, designers, developers, and programmers to produce content across the whole media spectrum from traditional broadcast, print, collateral, and direct mail to new media including web, email, social media, apps, and mobile products.
Our business expertise, creativity, and commitment to excellence differentiate our clients in their marketplace.
Our use of Design Thinking helps us create narratives that inform, instruct and persuade on behalf of our clients.
Design Thinking requires that we identify and manage teams that can bring your ideas to life. Our skilled professionals use the following process to design effective and unique solutions. We hope you find it useful, too:
1. Define the Opportunity:
Decide what issue you are trying to resolve. Agree on who the audience is. Prioritize this project in terms of urgency. Determine what will make this project successful. Establish a glossary of terms.
2. Objectives:
Review the objective. Set aside emotion and ownership of ideas. Avoid consensus thinking. Remember: the most practical solution isn’t always the best. Select the powerful ideas.
3. Research:
Review the history of the issue; remember any existing obstacles. Collect examples of other attempts to solve the same issue. Note the project supporters, investors, and critics. Talk to your end-users, that brings you the most fruitful ideas for later design. Take into account thought leaders’ opinions.
4. Ideation:
Identify the needs and motivations of your end-users. Generate as many ideas as possible to serve these identified needs. Log your brainstorming session. Do not judge or debate ideas. During brainstorming, have one conversation at a time.
5. Prototype:
Combine, expand and refine ideas. Create multiple drafts. Seek feedback from a diverse group of people, include your end users. Present a selection of ideas to the client. Reserve judgment and maintain neutrality.
6. Execute:
Make task descriptions. Plan tasks. Determine resources. Assign tasks. Execute. Deliver to client.
7. Learn:
Gather feedback from the consumer. Determine if the solution met its goals. Discuss what could be improved. Measure success; collect data. Document.
We offer start-ups and individuals guidance for getting from A to B when they’re not entirely sure what B even is.
You have only had one opportunity to make a good first impression. Let us help you establish a strong start for your business or concept.
Whether you need a standalone project or direction and support for a complete campaign and/or program, RNR can meet the needs of your marketing, communications, or business-development departments.
We offer nonprofits and associations guidance and support for an array of initiatives. Let us help you make the most of your limited budget and resources.
When people and organizations want to inform neighborhoods and larger communities about specific issues, RNR can craft persuasive messages for the right audiences.