be well is a grassroots movement of communities coming together to take charge of their health and wellness. The mission of be well is to effect programs, policies, and practices to create health equality and access for all people. be well’s vision is for a culture where all people have an equal opportunity to achieve the desired health, regardless of their race, income, gender, location, education or any other social barrier. Since its inception in 2004, the be well Health and Wellness Initiative has strived to “advance equitable policies, programs and research by building the capacity of residents to advocate for the tools and resources they need to lead healthy lives and reduce the spread of health disparities.”

be well is effectively fueling policies and practices that promote health equity by empowering communities to

address structural racism. A key priority of the Initiative is to ensure all stakeholders have an active voice in determining the future of their communities. In addition, be well believes that strategic network building is central to sustainability and, to that end, invests in maintaining existing partnerships and establishing new ones with businesses and organizations, schools, individuals, and residents, among others, to leverage collective assets to better realize shared goals. RNR created the brand architecture, visual narrative, strategic communications, marketing, and recruitment plan.